How to Use AI Product Video Shoots in Promeo
One product photo in, a short video ad out, from a ready-made effect or a brief you write yourself.
Updated Aug. 17, 2026 · 7 min read
In a hurry? Use the AI Product Video Shoots quick guide instead.
Promeo's AI Product Video Shoots turns one product photo you already have into a short video ad, with no shoot to book and no timeline to edit. You add the photo, then either pick a ready-made effect or write out the shot you want, and Promeo builds the clip.
- In Promeo, click the AI Product Video Shoots card on the Home screen.
- Add your product photo under Your Image.
- Pick an effect on the Templates tab, or switch to Custom and describe the video you want.
- Check Video Settings, then click Generate.
- Play the clip under Recent generations and download it from the thumbnail.
Steps to Use AI Product Video Shoots
Step 1: Open AI Product Video Shoots
AI Product Video Shoots sits with Promeo's other generative tools on the Home screen, under a card that reads Turn static images into dynamic videos. Click the card and a window titled Image to Video opens on top of Promeo. The different name catches people out, so it is worth saying plainly: Image to Video is this feature, and the whole job happens inside that one window, with your photo on the left and the two ways of directing it on the right.
Step 2: Add Your Product Photo
Everything here is built from one still image, so this step decides what the video is actually of. Click Drag your photo here, or click to import and pick the shot. We used a single latte photo straight off a camera, nothing retouched. Once it lands, a small crop handle appears in the corner of the thumbnail, and it is worth using if the interesting part of your product sits off to one side, since whatever you leave in frame is what the video has to work with.
Step 3: Pick a Template, or Describe the Shot Yourself
Now you tell Promeo what kind of video you want, and there are two genuinely different ways to do it. The two tabs at the top of the right-hand panel are the fork: Templates hands you a finished camera or effect treatment, Custom hands you a text box and a choice of model. One is quicker and more predictable, the other is where you get to art-direct.
Pick a template
Fifteen ready-made effects, from plain camera moves like Push In and Pull Back to atmosphere like Smoke, Golden Light, and Feathers Floating. Click one and the directing is done.
Describe it yourself
A brief of up to 2,500 characters, run through the video model you choose. Slower to write, but the camera move, the light, and the mood are all yours.
Option A: Start From a Template
Stay on Templates and the panel fills with fifteen effects, each shown as a thumbnail of what it does: camera moves like Push In, Pull Back, and Camera Rotation, and atmosphere like Smoke, Golden Light, Lens Flare, Autumn Leaves, Feathers Floating, and Silk Ribbons. Click the one that suits the product. We picked Garden, which sets the product down in soft flowers and moves gently around it. There is nothing to write and nothing else to configure, which is why this is the route to take when you want something usable today.
Option B: Describe the Shot Yourself
Switch to Custom and you get Describe Your Video, a brief of up to 2,500 characters. Write it like a shot list rather than a product description. Ours ran 516 characters and named three things: the camera move (a subtle dolly-in and slight side drift), the light (a warm sweep moving across the cup and the coffee surface), and the look (cinematic lighting, shallow depth of field, high-end advertising style). Naming those three is most of the work. Underneath, Select Model decides which video model runs the brief, and the sample cards below the box show the kind of thing each one produces.
Open Select Model and each option carries a one-line description of what it is built for. The list scrolls, so the one already selected may not be among the first few. Choose on the description rather than the version number.
| What you're making | Look for the option whose line mentions |
|---|---|
| A clip that needs voices or sound in it | native audio and lip-sync |
| A sequence that has to happen in a set order | structured storytelling and scene control |
| Movement that has to look real, or has to match a reference image | motion realism and reference image support |
| A simple move on a still, quickly | quick animation and simple motion |
Step 4: Check the Video Settings, Then Generate
Video Settings is the last panel before the clip gets made. Set the length and the Aspect Ratio you are actually going to publish in, then click Generate.
Settings come after the model, not before. Video Settings is not a fixed panel: it rebuilds itself around the tab and the model you just picked, and the number on Generate moves with it. Read that number as the answer for this exact combination rather than trusting what it said last time.
Switch to a different option and the panel is not quite the same panel. One shows Duration, Aspect Ratio and Sound and nothing else; another adds a Video quality row with a Professional setting above them. The number on Generate moves as well, so read it again after every change.
Promeo puts an estimate on screen as soon as the job starts and invites you to close the window, which is the right call. It notifies you in Promeo and by email when the clip is ready, so there is no reason to sit and watch a progress bar.
Step 5: Preview and Download Your Video
The finished clip appears under Recent generations at the bottom of the panel, with its length printed on the thumbnail. Click it and it plays full size in a preview window, which is worth doing before you download anything: a five second clip takes almost no time to judge, and it is cheap to run again with a different template or a reworded brief. The download icon in the corner of the thumbnail saves the file, and every clip you make is kept in AI Creations, so closing the window does not lose it.
Haven't got Promeo yet? One product photo in, a short video ad out. No shoot to book and no timeline to edit.
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