How to Use Brand Kits in PowerDirector
Keep logos, colors and fonts in one place, and reach them from inside every project.
Updated Aug. 29, 2026 · 4 min read
In a hurry? Use the brand kits quick guide instead.
A Brand Kit is one place to keep the things that make your videos look like yours: logos, colors, fonts, music, intros and outros. The point is not storage, though. It is that those assets then appear inside the tools you already use, so the right font and the right color are the easy ones to reach.
- Media tab > Brand Kits, then create a new kit and name it.
- Import your logos. The color palette is generated from the first one.
- Add photos, backgrounds, music, intros, outros and fonts, then click OK.
Steps to Build a Brand Kit
Prefer to watch? Here is the whole thing in about two and a half minutes.
What Goes in a Kit
A kit holds the recurring pieces of a channel's identity, so the same look can be reproduced without hunting through folders each time.
Step 1: Create the Kit
On the Media tab, click Brand Kits and create a new one. Name it first: you can have several, and they are told apart by name in a dropdown.
Step 2: Logos First, Because the Colors Follow
The first section takes one or more logos. As soon as they are in, the Colors section fills itself with a palette taken from the first logo you imported, which is worth knowing before you import five and wonder where the colors came from.
The palette is a starting point rather than a decision. The plus button adds colors, and a color you do not want goes with a right-click and delete.
Step 3: Everything Else in the Kit
The sections below take brand photos, background images or color boards, music, and intro and outro videos. These are the assets you would otherwise go looking for on disk at the start of every project.
Fonts go in at the bottom with Add Brand Font, and they are the ones that pay off most often, because a font is the easiest thing to get wrong halfway through a series.
Where the Kit Actually Helps
Click OK and the assets appear in the Brand Kits panel, sorted by category, ready to drag in. That panel is available in any project, which is the whole point of building the kit.
The fonts turn up where you need them rather than where you filed them. Editing text, scroll up the font list and the brand fonts have their own section above the general alphabetical list, under whatever is in Recent.
The colors work the same way. The color picker's dropdown lists Basic Colors, Custom Colors and then your kit by name, as Brand Kit: plus whatever you called it. Pick it and the saved swatches replace the generic grid, so the brand color is a choice rather than a hex value you have to remember.
The Result
One kit per look. Build a second for a different series or a different client and switch between them from the dropdown, and each project picks up the right logos, colors and fonts without you having to remember what they were.
Haven't got PowerDirector yet? A Brand Kit is worth building once and reaching for in every project after that.
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